MEMPHIS — As the Southern Baptist Convention celebrates 100 years of the Cooperative Program — the SBC’s giving channel for missions and ministry — a new book explores the future of this cooperative effort.
Chris Forbes, a longtime Southern Baptist marketing strategist and consultant, wrote “The Next Era of the Cooperative Program,” based on his doctoral research for Southwestern Baptist Theological Seminary. The book is set to release in June, Forbes noted.
Forbes, head of Forbes Nonprofit Strategies, said in a news release that the launch of the book is “strategically timed for the CP Centennial year and offers a foresight-informed roadmap for the future of cooperative missions funding.” [Read more…]


