By Linda Lawson Still
Contributing Writer, Baptist and Reflector
BRENTWOOD — Citing a downturn in advertising revenue and increasing costs for printing and postage, Baptist & Reflector Editor Lonnie Wilkey announced the paper will cut back publication to biweekly, effective with the June 4 issue (there will be no issue on May 28 under the current publication schedule).
The electronic edition will follow the print schedule.
To supplement the every other week publication, breaking news will be released via the Tennessee Baptist Convention website (www.tnbaptist.org) and mass e-mails to those who want to add their names to the current list. Around November, a new B&R website will be launched to carry print stories and additional electronic content such as columns. Also, use of social media will be increased to facilitate dialogue on key issues impacting churches. Further down the road, a B&R phone app will be available. [Read more…]