Missionary wants to make gospel part of Pittsburgh’s renewal
By Brandon Elrod
NAMB News Office

Rob Wilton, far right, a former Tennessee Baptist minister who is now a church planter in Pittsburgh, interacts with attendees after a Sunday service.
— NAMB photo by Daniel Deggado.
PITTSBURGH — Pittsburgh has, in decades past, been synonymous with steel. In the years following an economic hit to the blue-collar town, the city has been experiencing a renaissance as technological and medical companies are beginning to thrive.
While the economic renewal has been a boon for the city, missionary Rob Wilton is praying and working to see a spiritual revival as well.
Only 15 percent of the population is evangelical, with less than one percent of that being Southern Baptist.
As Wilton, the North American Mission Board’s (NAMB) Send City Missionary in Pittsburgh, has dug in and established roots, though, he has seen a responsiveness to the gospel.
“It’s very clear Pittsburgh doesn’t have a harvest problem.
There is a worker problem,” said Wilton, who served on staff at Long Hollow Baptist prior to moving to Pittsburgh. “Lord, would you begin to start sending workers into this harvest?”

Church planter Rob Wilton and his wife Annabeth stand with their four children, from right, Bolt, McCall (being held by Rob), Mack and Birk. Wilton, who previously served on staff at Long Hollow Baptist Church, moved to Pittsburgh to plant a church.
Wilton serves as one part of the answer to that prayer. He caught the vision for serving Pittsburgh just a few years ago in 2017.
“The first time I was told about planting in Pittsburgh, it didn’t sound that great to me,” Wilton recalled.
“I had never been here. I’d never experienced the city.”
When he first felt led by the Lord to pursue a possible move to Pittsburgh, Wilton entered a season of transition. He joined the staff at Long Hollow Baptist Church — where his brother is the missions pastor — and began preparing his heart and mind for his next chapter of ministry. The members and staff at Long Hollow Baptist played a key role in helping Wilton take the next step.
“Long Hollow generously opened up their church and provided a place for my family and I to live,” he said. “I was on staff at Long Hollow for about six months, serving as a church planting apprentice.
“They rolled out the red carpet for us — every single category of their church, from kids ministry to adult ministry, just adopted me and my family,” he added. “They loved on us and encouraged us. They were a huge blessing to us.”
Wilton said Long Hollow “caught the vision of coming alongside NAMB to plant churches in the Send cities across North America. And as they were starting to roll out that new vision, I was starting to feel called to go to Pittsburgh and plant a church.”
Wilton said his tenure at Long Hollow, although brief, was an instrumental part of his move to Pittsburgh.
“My time at Long Hollow gave me that margin (of time) for fund raising and strategizing and to take trips to Pittsburgh to find out where we were going to plant the church,” he said.
Prayer, conversations with his wife, Annabeth, and several vision trips opened his heart and lit a fire in his heart for Pittsburgh. Yet, the transition required a step outside their family’s comfort zone. For Rob, it meant leaving the city he had grown up and planted his first church in — New Orleans.
In 2008, the Wiltons planted Vintage Church in Uptown, launching the same year as the birth of the first of their four children.
So, when God started to lay on their hearts that their time in New Orleans was coming to a close, there were nerves alongside the sense of clarity.
“The Lord spoke very clearly to me and told me that I was finished — that I had completed my assignment,” Wilton said of what he experienced after completing nearly his tenth year planting and leading the church.
“Vintage in New Orleans felt a like kind of a first child for us,” Annabeth said. “It was a hard move to make and a hard decision to make, but we both had complete peace about it.”
Now, as NAMB’s Send City Missionary, Wilton helps to recruit church planting missionaries to Pittsburgh and supports them after they arrive. He is in the process of planting a church himself, Vintage Church Pittsburgh, to help foster a gospel movement across the city.
“It’ll begin to break your heart as you travel around the city,” Wilton said. “You see a lot of empty church buildings that basically have become more like museums than they have mission centers.”
Many urban centers across North America face similar spiritual challenges, and through the Annie Armstrong Easter Offering (AAEO), NAMB’s Send Network has come alongside churches to help plant new churches in these areas of great need.
“I planted a church 10 years ago before the Send Network was formed, and to be honest, I planted alone,” Wilton recalled. “We truly believe that through the North American Mission Board, this offering is equipping pastors who are all over North America to plant churches, and when you reach these cities we’re trying to reach, you will change the world.”
As the Wilton family planned their transition to Pittsburgh, they met families from around North America who then moved with them to be a part of the launch team as founding members, including a retired couple from North Carolina, Ted and Wanda Hough.
The Houghs felt called to give their retirement years to be a part of planting a church in an area where one was needed after hearing Wilton preach and cast vision to their congregation.
Together, Wilton, his family and his launch team have come alongside church leaders and missionaries who have been tilling the soil and planting seeds in Pittsburgh for years. Their aim is to bring more workers into the harvest.
“People who have the ability to give, who are giving towards something that they may never see,” said Annabeth, “we are the recipients of that, and we are able to do what we’re doing because of what you are giving.”


