By Lonnie Wilkey
Editor, Baptist and Reflector
lwilkey@tnbaptist.org
Over the course of a week, I receive numerous e-mails. And, I check those e-mails faithfully, especially those that I know are from individuals or our associations and churches.
I am always on the lookout for story ideas or suggestions that we can develop for the paper. After all, that is what we do.
But, the overwhelming majority of press releases and messages I receive will never see the light of day in the pages of the Baptist and Reflector. Most really have nothing to do with Baptists or even Christianity in general.
I can normally tell in the subject line if the e-mail is pertinent. A few weeks ago, one of those passed through my inbox and I knew it was nothing we could use, but I could not help myself. I just had to open the e-mail that announced, “Heads Up: Four New Jesus Bobbleheads.”
It was a message from a company that was announcing they had developed four Jesus bobbleheads of all sizes. It noted that if I desire more information, I could send for a press release and photos. Again, I could not help myself. I responded in the affirmative but I stopped short of asking for the free “sample” bobblehead they promised. [Read more…]


